239: The Hidden Power of Sales: Why Every Executive Needs to Understand The Sales Org in 2025 with Colleen Watson

Sales aren’t just for salespeople—they play a crucial role in the success of every part of an organization. In this episode, I sit down with extraordinary sales leader Colleen Watson to explore why every executive, regardless of department, needs to understand the sales function for leadership effectiveness and long-term business growth.

Whether you’re directly in sales or not, this conversation will change the way you think about leadership, influence, and driving business success. Join us!

We dive into:

• How sales impacts every part of an organization and drives executive alignment
• Why a consistent sales methodology benefits leaders across all departments
• The most common misconceptions about sales—and why they’re wrong
• How cross-functional collaboration with sales strengthens business strategy
• The role of personality and communication styles in effective sales and leadership
• And more

**Useful links**

• Connect with today’s guest and sponsor, Colleen:
  •  https://go.sandler.com/watson/ 
• Colleen’s current read:
  • Be Your Future Self Now: The Science of Intentional Transformation by Benjamin P. Hardy
  • The Let Them Theory by Mel Robbins
• If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy 
• Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode239 
• Check us out on Youtube.
• Join the Leading Women in Tech community in Slack where we discuss all-the-things for women’s tech leadership, covering everything from early-career leadership to C-level executives.