New AI technology is giving farmers an insight into the eating quality of their lamb and beef.
Alliance group-shareholders can now use Meat Eating Quality technology to analyse the tenderness, juiciness and flavour of meat.
Chief executive Willie Wiese told Mike Hosking the tool predicts the performance of livestock using genetics.
He says they've tested and validated the outcomes of the predictions against chemistry tests.
Alliance will have regional benchmarking data on the new technology by the end of the year.
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The Mike Hosking Breakfast