Course Creators HQ...All About Online Courses E169: Mastering the Art of Mini Courses: How to Leverage Them for Leads & Revenue
In this episode, host Julie Hood talks about mini-courses and how to strategically use them in your online course business for leads & revenue. . Get the full show notes at https://CourseCreatorsHQ.com/169.
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KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Advantages of Mini Courses as Online Courses
- Great for lead generation
- Mini courses provide more value than freebies like resource guides or ebooks
- Quick way to generate fast cash
- Mini courses that offer specific results can be charged for
- Faster to create than full-length courses
- Can be focused on a tight topic with fewer lessons and less material
Focus on Microlearning
Julie's definition of Microlearning is a lesson that can fit on one screen of a cell phone.
- Microlearning resonates with people who are used to scrolling through social media on their phones
- Easier way to reach people and deliver content
Challenges of Mini Courses
- Keeping mini courses focused
- Experts tend to want to share more information, so it's important to edit content down
- Choosing the right topic for a mini course
- Topic should be a step people take right before needing your full course
Announcements
- Course Creators HQ podcast is now on YouTube!
Let's connect at https://coursecreatorshq.com/YouTubePodcast
- Come join me in the new backstage area for audience interaction
- Voice messages and written chats can be left for the host
- Black Friday deals!
- Profit levers workshop for getting ready for 2024
- Launchpad membership for only $1 - creating and marketing online courses
- Mini class workshop for creating mini courses more efficiently coming in December!
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