Studying Law Around the World Building Your Legal Brand with Sunny Kim
In this episode of Studying Law Around the World, I speak with Sunny Kim, lawyer and founder of Resonance Guide, about how lawyers can use LinkedIn to build an authentic personal brand that attracts real opportunities.
Sunny’s path took her from Columbia Law School to practicing tax law at Davis Polk, advising startups at Gunderson Dettmer, and working in-house at Pathway Capital. Despite her success, she felt invisible until one honest LinkedIn post reached more than 60,000 people. That moment launched her career helping lawyers grow their presence online.
We cover:
Why most lawyers stay invisible on LinkedIn
How to create trust, visibility, and credibility without self-promotion
The 1-5-10 LinkedIn system that builds a network in 90 minutes a week
Practical advice for law students, junior lawyers, partners, and in-house counsel
If you want to stand out in a competitive legal market, this episode will give you simple, proven strategies to build your legal brand.