Nigeria Talley begins the show by sharing her background. At Carta, community is all about creating true partnerships and being helpful to those in their target audience however and wherever they can be. Carta’s community efforts currently are de-centralized, spanning different platforms and channels, yet focus on showing up authentically and focusing on being inclusive. Their partnerships focus on developing mutually beneficial ones, so Carta can support them in whatever way the organization needs. 

The two tenants of their community are inclusivity, generosity, and partnership, helping everyone by making resources available and supporting them.  She focuses on creating positive experiences wherever they’re engaging with members, since that’s what people will remember. Next, Nigeria shares how the Carta team decides which markets to do activations in for their audience. 

She shares how they measure the ROI of community at Carta across the channels of their de-centralized community program. Closing out the episode, she shares the 3 community trends she’s watching for in 2022 and beyond in B2B SaaS.

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