No Code WhatsApp Marketing Automation, Marketplace & Funding for Franchise, Unbundling Digital Marketing

Jul 25, 2021

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Sahil (@sahil071) and Siddharth (@sidbetala) hang out to discuss some business ideas.

Timeline:
(00:00) - Intro and some updates
(1:30) - No Code WhatsApp Automation
(11:15) - Marketplace & Funding for Franchises
(24:05) - Unbundling Digital Marketing Agencies

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Business Ideas from the episode

No Code WhatsApp Marketing Automation: While we were researching for our No Code course, we realised that there is no affordable and No Code tool that can easily automate WhatsApp marketing and lead prospecting. We found Sanjeev Jain's template but the website and tool can be improved upon with better UI/UX and design. A few roadblocks for this business model are that WhatsApp charges $0.05-0.20 per message that is sent automatically and also that WhatsApp has a very strong Spamming filter. However, threads that are initiated by the user are of cost for the business. We both think that this tool can be very useful for marketers and there will be a quick uptake for this tool if built well.
Marketplace & Funding for Franchises: Taking a franchise is one of the quickest way for someone to become an entrepreneur for themself. All they need is the capital to get started. However, banks don't really provide that capital to start a franchise, even if the franchise is a pretty solid brand like McDonald's or Domino's.
- Idea #1 - start a financial services company that focuses on giving loans to people taking on a franchise.
- Idea #2 - Marketplace for franchises so that brands can find new entrepreneurs and also so that these businesses can find new franchises.
- The key to success to idea #2 would be to start in a niche where there aren't too many players and dominate in that niche before spreading to other niches.
Unbundling Digital Marketing Agencies - Digital Marketing agencies don't need to be generalists anymore, there is enough of a demand for their services that they acn now start specialising in niches that they couldn't when this entire industry started 10 years ago. Specialising in a niche will allow agencies to become well known for their services and focus on their strengths instead of spreading themselves thin.