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The Joe Pomp Show

Liberty Media Wants To Replicate F1's Success With $4.5 Billion MotoGP Deal

Apr 4, 2024
Exploring Liberty Media's $4.5 billion deal to buy MotoGP, comparing business models of Formula One and MotoGP, analyzing the impact of Liberty Media's acquisition strategy on MotoGP
10:04

Podcast summary created with Snipd AI

Quick takeaways

  • Liberty Media's acquisition of MotoGP for $4.5 billion showcases their prowess in expanding sports properties globally.
  • MotoGP's potential for audience growth in untapped markets offers opportunities for profitability and synergies with Liberty Media's expertise in sports business.

Deep dives

Liberty Media Acquires MotoGP for $4.5 Billion

Liberty Media, known for transforming Formula One into a premier sports property, has made a significant move by acquiring the world's leading motorcycle racing series, MotoGP, for $4.5 billion. This deal grants Liberty Media an 86% stake in MotoGP's parent company, with the management retaining 14% equity share. Despite facing competition from bidders like Qatar Sports Investments and TKO Group Holdings, Liberty Media successfully closed the deal, mirroring its past success with Formula One's growth.

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