Sales Transformation #614 S2 Episode 483 - MATCHMAKER, GAMECHANGER: Establishing Compatibility Using Personality Insights
CAN YOU MATCH YOUR SELLERS TO THE BUYERS?
With the power of personality insights, yes sir you can! In this episode, Collin discusses how you can create compatibility between your sellers and buyers using the information you get from personality insights. He further explains that this also varies between different scales of deals. Lastly, Collin shares why he got so excited about becoming Humantic’s Chief Evangelist, and why it’s a game changer, so make sure to tune in until the end of this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: WHERE COMPATIBILITY COMES INTO PLAY
“So there's the whole like compatibility way of approaching it, and in some businesses, I feel like that makes a lot of sense. Where it's like, ‘Hey, these are our ICP, these are the people we're most likely to win with. So we need to hire people that are compatible’, that in a more transactional type of business environment, that makes more sense.”
COLLIN: GETTING TO KNOW THE BUYER BEFORE EVEN MEETING THEM
“It's super powerful when I started to see some of this stuff go to work where you get a person on a zoom call, and prior to having a meeting with these people, you'd get sort of a brief of like, ‘Hey, here's who you're meeting with, here's their personality type, here's the things to avoid, here's how you can win with them in’, going into those meetings with that information was just a total game changer.”
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