TEI 207: How product managers become change managers – with Amy Radin

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simple when the processes involved are known. No one that has been on innovation projects would say it was easy. The activities and processes that allow us to uncover a customer problem or invent a new technology, develop solutions, and ultimately launch products customers love are challenging, but they are not a mystery. We discuss them on this podcast frequently. Several frameworks exist to help make what is certainly not easy approachable and ultimately simple. Our guest shares a 9-part framework she used as a Fortune100 Chief Marketing and Innovation Officer. With it, you might see how innovation can actually be simple. Our guest is Amy Radin, a nationally recognized thought leader on how to deliver innovation for sustainable, business-changing impact. The framework we’ll discuss is also the topic of her new book, The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company.s