The Insightful Leader Insight Unpacked BONUS | So You Want to Be a Luxury Brand
6 snips
Sep 18, 2023 Explore the growth and profitability of luxury brands, the distinction between mass market and luxury brands, the role of authenticity and notable consumers, the influential role of customers as brand representatives, and the significance of social connection and status in luxury brands.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Difference Between Mass Market and Luxury Brands
02:17 • 8min
The Role of Authenticity and Notable Consumers in Luxury Brands
10:34 • 2min
Customers as Actors of Luxury Brands
12:47 • 2min
The Significance of Social Connection and Status in Luxury Brands
14:36 • 2min