The 3Bs That Built Jeff Bray’s High-Volume Business in 3 Years Ep 293

Jeff Bray, a Florida-based agent who transitioned from corporate sales into real estate, joins Nick Baldwin and Tristan Ahumada to explain what drives business growth in a changing industry. The episode covers the market implications of the Compass and Anywhere merger and how consolidation may impact consumer choice, competition, and innovation.

Jeff shares the framework that helped him reach high production within his first three years, known as the “Three Bs” philosophy: Brand, Business, and Brave. He explains that a brand is not a logo but credibility and outlines why building a professional website should come before spending money on paid lead generation. Visibility plays a role, but trust is what drives conversion.

Jeff also outlines his approach to staying connected with past clients through consistent follow-up systems, simple tools, and localized gifting that feels personal rather than automated. These efforts lead to stronger relationships, repeat business, and referrals without relying on constant pursuit of new lead sources.

The episode emphasizes that agents who perform well long term operate as advisors rather than transactional salespeople. Professionalism builds trust, systems support consistency, and courage supports growth during periods of uncertainty. Technology can assist the process, but results ultimately come from showing up consistently and guiding clients with confidence.

 

Connect with Jeff Bray:

Facebook: https://www.facebook.com/OasisGroupFL/

LinkedIn: https://www.linkedin.com/in/oasisgroupfl/ 

Instagram: https://www.instagram.com/jeffandamandabrayrealtors/

Website: https://oasisgroupfl.com/