Our guest today is Jayvian Hong. Jayvian heads Strategic Partnerships at Miniclip. Over the past few years, Jayvian has developed deep partnerships with the App Store and Google Play Store. These partnerships obviously weren’t formed overnight but took time, effort and patience. 

While initially she and her team had to work hard to find their footing with the big platforms, Jayvian and her team’s persistence and strategy eventually paid off.  Today, she is a mentor on a program that the Play Store has in place to support indie studios.

Jayvian also co-founded Game Changers, a monthly webinar series that features exceptional women in the gaming industry and revolves around leadership, game design, marketing and much more. 

In today’s episode, Jayvian recalls the initial years of her partnership with both the App Store and Google Play Store and shares some strategies for game developers to build crucial relationships with the big platforms that can drive more than just featuring-based installs.

KEY HIGHLIGHTS:
🥁 The beginnings of Jayvian’s collaboration with app platforms

 🕋 Why app platforms are considered to be black boxes

 🤗 When did app platforms become receptive of Jayvian’s communication

🎰 The criteria to qualify for a shot at getting featured on the app platforms

 📉 What has more impact while pitching? Stories or metrics

📓 How to prep app platforms for an app launch

💪🏼Is featuring on an app platform as powerful as it used to be? 

🎮How Jayvian worked with Google Play to tap into the Indian gaming market

🎭 Common mistakes made by developers when pitching their products to app platforms

👩‍🎤 How indie developers can take the first steps to establishing an association with app platforms

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-build-lasting-partnerships-with-itunes-and-google-play-app-stores-with-jayvian-hong/
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