On The Call Tim Doyle on CGT, selling Eucalyptus, and the future of healthcare
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Jul 30, 2026 
Tim Doyle, co-founder of Eucalyptus and former Koala marketing lead, who sold Eucalyptus to Hims & Hers, talks politics, CGT reform and scaling startups. He revisits the CGT backlash and proposes employee-focused relief. He explains why he sold to Hims & Hers, the shortage of experienced startup operators, and the rise of consumer-led healthcare and AI-driven patient tools.
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How The Internet Fractures Big Brands And Parties
- The internet has fragmented cultural monopolies so niche actors can outcompete broad incumbents.
- Tim Doyle compares Nike losing niches to political parties being eaten from many focused online corners, enabling groups like One Nation.
Build Audiences Always Not Just At Election Time
- Build audiences outside campaign cycles and invest in consistent content, not six-week bursts.
- Tim Doyle recommends training MPs to produce regular content and standardising production to create durable grassroots followings.
Why Tech's CGT Backlash Missed The Political Context
- The startup sector's public backlash to Labor's CGT changes lacked political empathy and harmed its social licence.
- Doyle argues carving CGT relief for employees would be pro-worker and make Australia more globally competitive.