#165-Attracting First Generation Wealth Creators with Esther Choy

As my guest Esther points out, vilifying and stereotyping wealthy people is the last acceptable prejudice.  Join me and Esther Choy as she discusses her research on first-generation wealth creators and how they might be different than your assumptions.  For example, did you know that most wealthy people in the US are self-made and don't come from money?  By challenging our assumptions about wealthy individuals, we can learn how to be better fundraisers.  After all, you know what they say about when you assume...

For more on Esther, check out her whitepaper: https://www.leadershipstorylab.com/wealth-creators-research/#pp-toc-602c0f00ada50-anchor-1

For Esther's recommended books:

We Need to Talk by Jennifer Risher

Philanthropy Revolution by Lisa Greer

Strangers in Paradise by James Grubman