Building With Buyers
179 - MaaS (Marketing as a System) Step #10: GTM Strategy
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Quick takeaways
- A go-to-market strategy is essential for early-stage startups, involving company-wide alignment on target market, buyer persona, and positioning.
- A content tilt sets the brand's content apart by providing original thinking and value to audiences.
Deep dives
The importance of a go-to-market strategy
A go-to-market strategy is a crucial part of a comprehensive marketing plan for early-stage startups. It goes beyond just marketing and involves aligning the entire company on aspects like target market, buyer persona, positioning, and competitors. By ensuring company-wide alignment, there is consistency in messaging, better understanding on the buyer side, and cleaner attribution. The marketer typically leads the development of the go-to-market strategy, collaborating with senior leadership for input and buy-in. To create an effective go-to-market strategy, it is vital to build on the foundational work of customer research, marketing foundation deck, keyword research, brand design, website wireframes, case studies, and more. The strategy includes prioritizing marketing channels and crafting a content strategy centered around unique value propositions. The one-page marketing plan helps track goals and ensures a thoughtful and measured approach to marketing.
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