The Digiday Podcast Inside Michelle Khare's creator playbook, plus Paramount lawsuit, Google faces EU heat and TikTok plots a backup plan
Jul 8, 2025
Michelle Khare, a YouTuber renowned for her show Challenge Accepted, shares her journey of elevating content while riding the wave of potential Emmy nominations. She discusses the intricate challenges behind high-stakes productions and the balance between audience engagement and personal passion. Meanwhile, co-hosts Kimeko McCoy and Tim Peterson dive into Paramount's settlement with the Trump administration and the ongoing tensions between European publishers and Google's AI initiatives, alongside TikTok's strategies for maintaining relevance in the U.S.
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Epic Plane Stunt Production
- Michelle Khare recreated the plane stunt from Mission Impossible with a crew of over 40 people.
- The production included aerial teams, helicopters, stunt professionals, and took years of hard work to execute.
YouTube Demands Quality Storytelling
- YouTube audiences crave longer, in-depth storytelling rather than quick videos.
- Viewers have short attention for unengaging content but will commit to well-crafted stories that educate, entertain, or inspire.
Deep Research Drives Unique Content
- Michelle's team researches ideas extensively, including history, pop culture, and experts.
- They build unique projects like a presidential simulation because existing options are not viable.