The Digiday Podcast Inside Michelle Khare's creator playbook, plus Paramount lawsuit, Google faces EU heat and TikTok plots a backup plan
Inside the Massive Production of Michelle Khare's YouTube Hit Challenge Accepted
Michelle Khare's YouTube series Challenge Accepted defies typical YouTube stereotypes by producing highly ambitious, television-quality episodes. One standout project involved recreating the complex plane stunt from Mission Impossible, requiring over 40 crew members, aerial teams, stunt professionals, and months of meticulous preparation.
Her creative process includes extensive research, collaboration with experts, and building bespoke scenarios tailored to each challenge, like their Houdini water torture cell episode which took about 10 months from conception to release.
Michelle emphasizes that quality storytelling—educating, entertaining, or inspiring every moment—is key to retaining audience attention, countering the myth that younger viewers have short attention spans.
The show's production values and audience engagement have led to Emmy recognition and licensing deals with traditional TV streaming platforms, signaling a blur between digital and traditional media.
Epic Plane Stunt Production
- Michelle Khare recreated the plane stunt from Mission Impossible with a crew of over 40 people.
- The production included aerial teams, helicopters, stunt professionals, and took years of hard work to execute.
YouTube Demands Quality Storytelling
- YouTube audiences crave longer, in-depth storytelling rather than quick videos.
- Viewers have short attention for unengaging content but will commit to well-crafted stories that educate, entertain, or inspire.