LessWrong (Curated & Popular)
“Maximizing Communication, not Traffic” by jefftk
Jan 7, 2025
Explore the idea of prioritizing clear communication in writing over chasing traffic. The discussion critiques clickbait tactics popular among content creators and stresses the value of genuine idea sharing. Discover the unique approach of including full posts in RSS feeds, emphasizing understanding rather than mere clicks. This perspective encourages writers to focus on the essence of their messages rather than the metrics that drive ad revenue.
02:15
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Quick takeaways
- Effective communication takes priority over driving web traffic, reflecting a commitment to genuine expression rather than clickbait techniques.
- The speaker's approach emphasizes clear idea transmission over misleading teasers, fostering authentic connections with the audience and enhancing engagement.
Deep dives
The Value of Communication Over Traffic
The emphasis is placed on prioritizing effective communication rather than driving traffic to a website. The speaker does not see value in readers clicking through to their site if they can grasp the core idea from a title or a brief summary. This approach contrasts with writers reliant on ad revenue or subscriptions, who usually focus on increasing page views to boost income. Instead, the speaker opts for direct engagement with the audience, believing that conveying ideas clearly should take precedence over redirecting readers to their own platforms.
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