Digital Empathy, Marketing, Sales, and Influence with Guest Brian Fanzo - 144

Jun 3, 2019

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Digital Empathy, Marketing, Sales, and Influence with Guest - Brian Fanzo

Brian is a Pager-Wearing Millennial Keynote Speaker | Podcaster| Empowering Digital Empathy & Inspiring You to #PressTheDamnButton. His brand is iSocialFanz

Digital Empathy, Data, Influence, Sales, Questions, Research, Taking a Personal Approach, and Getting Back to Basics, are all topics we discuss during the conversation.

I hope you enjoyed the conversation as much as I did.

Questions Addressed

What are some key mistakes people make when thinking about Digital Empathy?
Why is it important to understand your customer, and make it easy for customers to work with you?
How do we balance between the listening, spreading the word, and testing?
Why is it important to ask your audience?
What if I am just starting out, where do I start?
Where can you find Brian?

Key Takeaways

Be Willing to Ask More Questions - Revisit What You Know.
Ask the Simple Question - Why?
The things that worked 9-10 years ago in Sales and Marketing - work today.
Technology amplifies both good and bad behavior.
Empathy is not agreeing, it is an ability to feel.
Imagine if your customers were saying "we" when they talk about your products.
Enable customers to share your content.
Market to where customers are today, listen to where they will be tomorrow.
It is your job to tell your story.
The audience determines what is great.
Field of Dreams Marketing is Over.
Go to where your customers are.
We test, We tweak, and We test again.
Stop adding to the noise.
Just Start - YOU Have to Start - "Press the Damn Button" - Fanzo
- Start where you are most comfortable
- Start curating content
- Don't just share - share and add value/insight
81% of all internet traffic will be video by the end of next year
It takes a lot to get used to talking into your phone - start practicing
After you start to get comfortable - then go to where your audience is.
Care about others first.
What works offline - works online.
Social can accelerate offline rapport.
It is up to us/you to start now.

Call(s) to Action

Take small steps - When you get feedback, or see feedback, respond to the positive feedback - spend time with the good feedback, and share examples.

Ask the Audience - Where do you prefer to engage with Catalyst Sale?

Share your examples via twitter, facebook or LinkedIn.

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Thank You

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In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.

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