Creative Agency Account Manager Podcast What agencies can learn from management consultancies about account growth
Aug 27, 2021
50:16
Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business.
This is going to be particularly relevant if you're working in healthcare communications, because Richard currently works for an independent healthcare digital agency, but was also working for a management consultancy where he was setting up the life science arm.
Richard shares insight into:
- how management consulting consultancies operate
- what a land and expand approach looks like
- and how you can differentiate yourself from any management consultancy that might be posing a threat to your client business.
He also shared some top tips from his many years working in account management. I hope you enjoy this chat with Richard.
If you're working in an agency account management role at any level, and you'd like a non salesy approach, to add more value to your clients and grow those existing accounts, then check out my Account Accelerator programme, starting again on 23rd September. If you'd like more details, drop me a line at jenny@accountmanagementskills.com and we can see whether it's right for you.
This is going to be particularly relevant if you're working in healthcare communications, because Richard currently works for an independent healthcare digital agency, but was also working for a management consultancy where he was setting up the life science arm.
Richard shares insight into:
- how management consulting consultancies operate
- what a land and expand approach looks like
- and how you can differentiate yourself from any management consultancy that might be posing a threat to your client business.
He also shared some top tips from his many years working in account management. I hope you enjoy this chat with Richard.
If you're working in an agency account management role at any level, and you'd like a non salesy approach, to add more value to your clients and grow those existing accounts, then check out my Account Accelerator programme, starting again on 23rd September. If you'd like more details, drop me a line at jenny@accountmanagementskills.com and we can see whether it's right for you.