542 | News from the EDGE | Week of 10.31.2022

Nov 2, 2022

43:22

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Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!

News from the EDGE:

[00:03:23] New Features coming to GA4

[00:07:43] EDGE of the Web Title Sponsor: Site Strategics

[00:08:21] Are you using 2FA?

[0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023

[00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:19:39] SEMRush presents a study about Zero-Clicks

Barry Blast from Search Engine Roundtable:

[00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link

[00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link

[00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link

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