JackQuisitions - Small Business Acquisitions in Home Service

How to Build a Security Company That Actually Closes New Deals (Entry & Exit Feed Drop)

Oct 29, 2025
Hosts delve into effective strategies for securing new deals in the security industry. They emphasize the importance of niching down to create a strong Ideal Customer Profile (ICP) and recommend multithreading to gather comprehensive insights. Learn about the benefits of separating lead and sales processes for better efficiency and conversion rates. Discover traditional tactics still in play, alongside newer marketing techniques, to elevate your brand. They also discuss the significance of using social proof to build credibility.
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INSIGHT

Retrofits Produce Confusing Comparisons

  • Many commercial deals are single-threaded through one contact which lowers close rates.
  • Competing bids are often not apples-to-apples on scope, tech, or camera counts, confusing buyers.
ADVICE

Focus On A Narrow Vertical

  • Niche into one or two verticals where you have proven experience and profitability.
  • Use those wins to build credibility and targeted messaging that attracts similar customers.
ADVICE

Build Your Ideal Customer Profile

  • Create an ICP by interviewing your best customers and documenting role, market, pains, and communication preferences.
  • Use that ICP to tailor copy, offers, outreach, and sales conversations.
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