The Substack Success Podcast The Magic of the "Golden Nugget" Substack Post
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Too often on Substack, we feel pressure to constantly produce lengthy, polished posts. Or we think that “quality” = more: longer posts or simply more “stuff,” i.e., video, audio, etc.
We end up overextended and stressed, feeling like “nothing is working,” which really is a signal that we’re working too hard, i.e., putting too much energy into Substack in ways that don’t benefit us or our readers.
What if we could make Substack much, much easier on ourselves and (maybe) give our readers more?
→ Enter the Nugget post.
00:00 Welcome and Introduction
00:20 The Stress of Growing on Substack
01:34 The Relaxing Approach to Substack
04:31 Introducing the Substack Nugget Post
08:26 Examples of Substack Nugget Posts
11:22 Creating Your Own Nugget Post
14:12 Sharing and Personalizing Your Nugget Post
22:51 Sharing Personal Experiences and Insights
23:37 The Concept of Roundup Posts
24:24 Staying Within Your Niche
25:37 Creating Genuine Content
26:42 The Importance of Authenticity
27:27 Balancing Paid and Free Content
27:55 Modeling Desired Behaviors
29:00 Engaging with Your Audience
30:46 Overcoming Perfectionism
31:36 Practical Tips for Content Creation
36:30 Final Thoughts and Encouragement