The Customer Experience Podcast 209. Making Marketing More Memorable with Sara Varni
Jul 12, 2022
44:03
It would be different to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign most likely wouldn’t have the ROI a brand would be looking for.
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
For SMS marketing, that’s exactly what’s happening… and it’s working. Texting is the latest marketing funnel focused on personalization and data gathering. Its capabilities in getting target audiences to interact is changing the game for brands and marketers.
Hear our conversation with Sara Varni, CMO at Attentive:
Why SMS texting is the personal and meaningful approach to marketing
How marketing is a long game; not short
Why building a digital persona is so important to marketing
What roadblocks are in place for successful digital marketing
More information about Sara Varni and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/saravarnibright/
Company Website: https://www.attentivemobile.com/
Other Relevant Links: Sameer Dholakia on LinkedIn; Glossier
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.