Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why starting with knowing your customer inside and out is key
How to create a sentence that describes your brand’s differentiated value proposition
Why science and data are great and helpful, but they are not everything
How to find the points in your customer's journey where they will give you permission to charge more money
Why creating positive experience and memories are a powerful tool for enhancing ROI
How to follow up and ensure your brand is delivering on all of its promises

Resources

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773: One Dog Is Too Many

Sponsors

Referenced Works

Crimson Tide

Show Notes & Links