In this episode of RRE POV, Will and Raju break down the basics of enterprise marketing. From figuring out where to start, to nailing a memorable marketing campaign, this is an essential listen. Will and Raju bring decades of experience to the table, and this 30-minute crash course is what you need to know if you’re hoping to grow your organization.

Show Highlights

(00:00) Introduction

(00:47) What is “enterprise marketing?”

(03:48) Where do companies need to start?

(07:51) The relationship between sales and marketing

(11:57) Raju’s tips for entrepreneurs

(14:53) The role of channel partners

(17:18) The 70/30 shift

(21:00) Thinking of marketing as a product

(25:35) Avoiding crowded markets

(27:45) Gatling gun segment

Links

RRE POV Website: https://rre.com/rrepov

X: @RRE

Apple Podcasts: https://podcasts.apple.com/us/podcast/rre-pov/id1719689131

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