Smell is the most underrated of our senses -- and it affects everything. Alex Wiltschko joins Vasant Dhar in episode 81 of Brave New World to discuss the role of smell in our lives -- and in this new digital age. Useful resources: 1. Alex Wiltschko on LinkedIn, Google Ventures, Google Scholar and Twitter. 2. Osmo. 3. Perfumes: The A-Z Guide -- Luca Turin and Tania Sanchez. 4.  Perfume: The Story of a Murderer -- Patrick Suskind. 5. The Mystery of Smell -- Lydialyle Gibson on Sandeep Robert Datta. 6. A novel multigene family may encode odorant receptors: a molecular basis for odor recognition -- Linda Buck and Richard Axel. 7. Metabolic activity organizes olfactory representations -- Wesley W Qian et al (including Alex  Wiltschko.) 8. Hyperbolic geometry of the olfactory space -- Yuansheng Zhou, Brian H Smith & Tatyana Sharpee. 9. Odor Perception and the Variability in Natural Odor Scenes -- Geraldine A Wright and Mitchell G.A. Thomson. 10. The Biological Sense of Smell -- Christine WJ Chee-Ruiter. 11. Also check out the work of Jim DiCarlo, David Marr and Eero Simoncelli. Check out Vasant Dhar’s newsletter on Substack. Subscription is free!