3 ways to sell your offers without live launching them
Aug 11, 2024
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Discover how to successfully sell your offers without the pressure of live launches. Learn the significance of a 60-90 day pre-launch nurturing process and which products work best without live events. Explore the benefits of evergreen offers that provide instant solutions to your audience. Uncover the power of limited-time launches for high-ticket items aimed at engaged clients. Finally, find out how to enhance client relationships and increase lifetime value with 'next step offers' tailored for past customers.
A successful pre-launch nurturing process lasting 60-90 days is critical for effective live launching and can significantly boost sales conversions.
Implementing evergreen offers that provide immediate solutions enhances accessibility for customers while maintaining continuous marketing efforts.
Deep dives
The Value of Live Launching
Live launching is a marketing strategy that involves a limited-time campaign aimed at building a focused audience before offering a product or service. This strategy typically spans 60 to 90 days, culminating in a brief sales period where potential customers are already nurtured and prepared to make a purchase. Live launching is particularly effective for digital products, especially those priced over $100. This method not only helps to create hype but also ensures that the audience trusts the offering, increasing the likelihood of conversions.
Alternatives to Live Launching
There are effective strategies that can be employed instead of traditional live launching, allowing for flexibility in how products are sold. One approach is to keep products available for purchase at all times, which is particularly beneficial for services and digital products addressing immediate problems. Promotion remains essential in this model, as ongoing visibility will attract potential buyers whenever they're in need. This ensures that even if a product is always open, it still requires active marketing efforts to drive sales.
Engaging Existing Clients with Next Step Offers
Offering next step products to existing clients can be a powerful way to maintain engagement and drive additional sales. These offers should be exclusive to past clients, leveraging established trust and familiarity to encourage repeat business. Communicating directly through personalized outreach can highlight these tailored offers, ensuring that clients feel valued and catered to. This approach not only strengthens relationships but also presents opportunities for clients to continue benefiting from the services offered.
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Effective Selling Strategies Without Live Launches
Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience.
- The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching. - The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem solvers. - How "limited time launching" of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business. - Why offering existing or past clients an opportunity to continue their journey with you, using "next step offers" can increase the lifetime value of your clients.