Imperfect Action
3 ways to sell your offers without live launching them
Aug 11, 2024
Discover how to successfully sell your offers without the pressure of live launches. Learn the significance of a 60-90 day pre-launch nurturing process and which products work best without live events. Explore the benefits of evergreen offers that provide instant solutions to your audience. Uncover the power of limited-time launches for high-ticket items aimed at engaged clients. Finally, find out how to enhance client relationships and increase lifetime value with 'next step offers' tailored for past customers.
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Quick takeaways
- A successful pre-launch nurturing process lasting 60-90 days is critical for effective live launching and can significantly boost sales conversions.
- Implementing evergreen offers that provide immediate solutions enhances accessibility for customers while maintaining continuous marketing efforts.
Deep dives
The Value of Live Launching
Live launching is a marketing strategy that involves a limited-time campaign aimed at building a focused audience before offering a product or service. This strategy typically spans 60 to 90 days, culminating in a brief sales period where potential customers are already nurtured and prepared to make a purchase. Live launching is particularly effective for digital products, especially those priced over $100. This method not only helps to create hype but also ensures that the audience trusts the offering, increasing the likelihood of conversions.
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