Founder Thesis How Velocity Funds D2C & SaaS startups Without taking equity | Abhiroop Medhekar
How can founders fund growth without losing equity? In this episode of the Founder Thesis Podcast, host Akshay Datt sits down with Abhiroop Medhekar, Co-founder and CEO of Velocity, to explore how revenue based financing is changing the way startups scale in India’s booming D2C and SaaS economy.
Abhiroop’s journey spans IIT Bombay, IIM Ahmedabad, five years at McKinsey, co-founding Taskbob, a stint as a VC at Elevation Capital, and finally building Velocity into India’s largest revenue based financing platform. In this candid conversation, he shares hard won lessons from shutting down Taskbob, insights from being on the other side of the table as a VC, and why non-dilutive capital is the future of founder friendly growth. This episode is especially timely as India’s funding winter pushes entrepreneurs to look beyond traditional VC, and Velocity’s data driven model offers a faster, smarter, and fairer way to scale digital first brands.
Key highlights:
- How Abhiroop Medhekar built Velocity into India’s leading revenue based financing startup
- Lessons from Taskbob’s rise and shutdown during India’s hyperlocal boom
- Why non dilutive capital beats VC equity for D2C and SaaS growth
- Velocity’s product roadmap across RBF, cards, and payments
- Macro shifts in India’s fintech and digital commerce ecosystem
- Founder insights on fundraising timing, capital efficiency, and building resilient teams
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00:00 - Abhiroop Medhekar’s founder journey
05:10 - Lessons from building and shutting down Taskbob
15:45 - Inside Elevation Capital and the VC lens
22:30 - Why Velocity was born in India’s fintech boom
29:40 - How revenue based financing works for D2C and SaaS
38:55 - Data driven underwriting and Velocity Insights
46:20 - Surviving India’s funding winter with non dilutive capital
55:05 - Future of fintech, cards and payments at Velocity
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