Above The Fold From Concept to Can: Henry Rathjen's Can-Tini Journey
This week, we’re diving into the world of Can-Tini, the beautifully branded, ready-to-drink espresso martini, with its founder, Henry Rathjen. 🍸✨
Henry shares the inspiring founder story of Can-Tini, how it all started with a holiday bar conversation, and the journey of creating a standout product in Austin’s competitive beverage scene. From branding strategies and overcoming manufacturing challenges to building a community organically without paid ads, this conversation is packed with entrepreneurial insights.
We also discuss the “Espresso Martini Effect,” how Can-Tini is becoming a lifestyle brand, and why Austin’s community is perfect for launching this innovative product. Plus, Henry teases exciting updates, including a new and improved version of Can-Tini launching soon. 🚀
🌟 Topics Covered:
• Can-Tini’s founder story & branding journey
• Challenges of entering the alcohol industry
• The role of customer feedback in product development
• Organic marketing, influencer gifting, and building a community
• How Can-Tini is redefining the espresso martini experience
Follow Henry and Can-Tini:
📸 Instagram & TikTok: @DrinkCantini
🌐 Website: https://www.can-tini.com/
📍 Discover where to find Cantini near you and request it at your local store!
🎧 Don’t forget to like, comment, and subscribe for more founder stories and behind-the-scenes insights into the world of CPG, brand strategy, marketing and customer experience.
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