Sports Media with Richard Deitsch How Amazon Prime Video thinks about sports
Oct 7, 2025
Jared Stacey, Vice President of Global Live Sports Production for Prime Video, discusses his pivotal role overseeing sports from the NFL to the WNBA. He shares insights on hiring top talent like Blake Griffin and Dirk Nowitzki, and how Prime Video aims to innovate NBA coverage by embracing storytelling and new technology. Jared also explores the exciting partnership with The Masters and the integration of AI in broadcasts to enhance viewer experience. Plus, he reflects on working alongside broadcasting icon Vin Scully and the future of Al Michaels.
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What The Job Actually Covers
- Jared Stacey leads Prime Video's global live sports production covering hiring, trucks, graphics, and technology across NFL, NBA, NASCAR, and international rights.
- The role blends creative production, talent selection, and tech deployment to shape how fans experience live sports.
Hire For Curiosity And Authenticity
- Hire people who are curious, authentic, and excited to build something new rather than perfect TV mechanics alone.
- Let experts be themselves and coach TV mechanics around their natural voice to create compelling broadcast voices.
Celebrate The Game With New Voices
- Prime Video aims to differentiate NBA coverage by celebrating players and using fresh voices tied closely to the modern game.
- They plan to pair star analysts with technology-driven storytelling to teach and engage fans.