Steven Montgomery is the Founder and CEO of ResiBrands, and we spoke about how he went from being a college dropout to leading one of the fastest-growing home service franchises in the nation. Together with Codie Sanchez, Steven is on a mission to build the greatest trades franchises in the U.S., all while bringing dignity back to blue-collar work.

Throughout the conversation, Steven emphasized the shift in perspective around home service trades. As millennials reconsider the appeal of desk jobs, opportunities in blue-collar businesses, such as franchising, are gaining traction. He explains, “Being stuck behind the screen isn't as fulfilling as they thought it would be...there are amazing franchise opportunities like ours, and people are really starting to pay attention.”

Steven shares how franchising offers a pathway to wealth and freedom for individuals, regardless of their experience in trades. “You don't have to know anything about paint...when you get into a franchise system, you get taught how to hire people who already know the work, and you're building a scalable business,” Steven explains, highlighting the potential for growth and steady cash flow in this field.

One of the most significant insights Steven offers is the importance of thoughtfulness in home services. By going above and beyond for clients, businesses can create lasting impressions and drive powerful referral marketing. As Steven notes, “The secret to referral marketing is to give them a story to tell.” He shares how simple gestures, like offering extra services during a job, can turn satisfied customers into enthusiastic promoters.

Inspired by the book The E Myth, Steven found that franchising not only allowed him to scale his business but also empowered others to become business owners. "Instead of building something just for yourself, you can empower other people to build legacy and wealth for themselves using your system," he says, pointing to the collaborative nature of franchising.

Lastly, Steven emphasizes the critical role mindset plays in long-term success. He advises being mindful of the words we speak, as they can shape our reality: "If you start saying, 'Hey, this business is going to fail,' guess what? It's going to fail...but if you say, 'I'm going to get past it,' you will." His focus on grit and positive thinking offers valuable lessons for entrepreneurs facing challenging times.

Takeaways:

Franchising in blue-collar industries is a growing opportunity for those seeking financial independence and steady cash flow.
Providing thoughtful, unexpected services can dramatically increase client satisfaction and drive referrals.
Your mindset and the way you speak about your goals play a critical role in your long-term success.

This episode offers practical insights for aspiring entrepreneurs looking to build something meaningful in an often overlooked industry.

Kyoto, Nathaniel Rateliff, Midsummer Day poetry