Following up with the right question in marketing with Michael Ashford

Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of “The Follow-Up Question” podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more. 

0:00 Intro 
1:01 Conversation with Michael 
1:55 Marketing philosophy 
5:15 Curiosity VS certainty 
9:02 Car commercials 
11:10 Resonance 
12:12 Journalism background 
16:30 Listening and communicating 
19:08 Art of question asking 
23:57 Intuition and facts 
26:50 Measuring attribution 
28:38 How to ask better questions 
31:38 Links 
32:25 Outro 

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