Today's insight for A-Players: without relentless optimization you're on the path to irrelevance.

If you’re in business, the groovy days are gone and only the fittest will survive.

You absolutely need to shed excess expenses, seek out operational efficiencies and rework your shop so that you deliver astonishing value in a market where your competition is charging the same amount and giving customers less [just to survive].

Use what life is sending us to build a better you, grow a business that serves more people and live a life that’s more creative, joy-filled and kind.