INTERVIEW: Jon Rahm on Future with LIV Golf, New Legion XIII Partnership and More
Mar 21, 2025
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In a lively chat, Jon Rahm, a two-time major winner and LIV Golf star, shares insights about his transition from the PGA Tour to LIV Golf. He delves into how the league is reshaping the game with a team-based approach and discusses his exciting new partnership with Callaway for Legion XIII. Rahm also reflects on the joy of team dynamics and the evolution of the golfing landscape, drawing intriguing comparisons to Formula One. Plus, he shares a hilarious anecdote about the last time he paid for a round of golf!
Jon Rahm highlights his positive transition from the PGA Tour to LIV Golf, emphasizing enjoyable team dynamics and responsibilities.
He discusses the significant impact of partnerships, particularly with Callaway, in fostering team identities and transforming sponsorship approaches.
Deep dives
Transition to Live Golf
Jon Rahm discusses his move from the PGA Tour to Live Golf, highlighting that his initial expectations were exceeded shortly after his arrival. The intriguing team dynamics and responsibilities associated with this new league have added a fun yet challenging aspect to his game. Although he has more time off and plays fewer events, the offseason requires active involvement in team-building efforts and partnerships. Rahm enjoys the blend of individual competition and team collaboration, emphasizing that his overall experience has been overwhelmingly positive.
Sponsorship Success
Rahm explains the importance of strong relationships in securing sponsorships, noting that his connection with Callaway was significantly facilitated by his general manager's prior association with the brand. The partnership with Callaway signifies a shift towards a more collaborative approach in team sponsorships, with brands now supporting entire teams rather than just individual players. This initiative allows for a unified team identity, which can enhance brand visibility and engagement at events. Rahm expresses excitement about these evolving sponsorship dynamics, indicating that such collaborations will help propel the team's growth.
The Future of Live Golf
Rahm highlights the potential for Live Golf to transform the golfing landscape, comparing its fan experience to that of Formula One. He believes that as more sponsorship deals, like that with Callaway, emerge, they will open doors for further investment and interest in Live Golf. Rahm acknowledges that while Live Golf has faced initial skepticism, there is an opportunity for it to redefine fan engagement and tournament structures. His vision for the league includes an evolution that not only attracts top players but also provides a compelling experience for fans around the world.
Today’s podcast features a sit-down interview with two-time golf major winner and LIV Golf superstar Jon Rahm. Rahm discusses his first year with LIV Golf and moving away from the PGA Tour, how LIV Golf has evolved as a product, and a new major partnership with Callaway for his LIV Golf team, Legion XIII. Rahm also tells me a funny story about the last time he paid for a round of golf. Enjoy!
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