#136 Personal Brand Mindset: How to Overcome Content Creation Roadblocks

Sep 17, 2020

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INSIGHT

Basic Content Can Be Valuable

Social posts that seem "basic" often perform because they reach an audience that actually needs fundamentals.
What's basic to experts can be novel and valuable to beginners, so audience matters more than perceived sophistication.

ADVICE

Manage Your Triggers Deliberately

Investigate who triggers you and why to understand your own reactions and blind spots.
If someone consistently distracts you, mute or unfollow them so you can focus on your own work.

INSIGHT

Critique Reflects The Critic's Bubble

Many critics of "basic" content work in marketing bubbles and see fundamentals as obvious.
Their irritation often reflects their context, not the value the content provides to newcomers.

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Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough?

If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to imposter syndrome to fear of criticism—are a very common issue for many creators and entrepreneurs. How do you move past them? It starts by recognizing them and then digging deep to figure out what exactly is standing in your way (and why).

I always say personal branding is personal, and one of the biggest (and most frequent) obstacles standing in the way of building the brand of your dreams, might just be you. In this short and sweet Beyond Influential solo episode inspired by a recent Tweet, I’m talking about triggers, content creation fears, and how to overcome them.

In this episode, I cover:

Evaluating your triggers: how to look inward and move past them
How perfectionism can lead to a fear of content creation
Basics aren’t “basic”: Why “profound" content shouldn’t be your ultimate goal
Checking your ego: Why judging other people may actually be holding you back
Why your specific audience is the key to content creation success
Why you need to ignore others’ opinions of you if you want to achieve your goals, & more!

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