The CPG Guys Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.
Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/
Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/
Follow Recess online at: https://www.recess.is/
Jack & Mike answer these questions:
- Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.
- Tell us what led you to launch Recess, and how did the pandemic shape your model?
- How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?
- What does Recess actually do differently — and how does content and amplification factor into it?
- Can you talk about the value Recess delivers across the funnel?
- What trends are you seeing, and where does Recess go next?
- How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?
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