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The Pomp Podcast

#1362 Noah Kerner | Invest In Bitcoin & Build Wealth With This App

May 21, 2024
37:23
Snipd AI
Noah Kerner, CEO of Acorns, discusses building a brand, design decisions, unique customer base, surprises, and future plans. They also explore PropyKeys, a blockchain app for minting home addresses globally. The conversation highlights empowering users through hope, financial stability, investing, and maintaining integrity in business. The discussion focuses on navigating financial markets with everyday Americans and incorporating cryptocurrency into portfolios.
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Podcast summary created with Snipd AI

Quick takeaways

  • Acorns prioritizes consumer emotions over financial jargon to connect with customers emotionally.
  • Acorns opts for a subscription pricing model aligning with integrity and long-term customer wellness.

Deep dives

Building a Consumer-Centric Brand for Everyday People

Acorns, a financial app, serves a wide customer base ranging from 98 years old to newborns, focusing on the American middle class. Unlike stereotypical FinTech companies, Acorns prioritizes being a consumer brand emphasizing consumer psychology and emotions. They incorporate a brand framework termed Heart and Desire, emphasizing conscientiousness, purpose, and design to connect emotionally with customers of different generations.

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