Ep 28: Andrew Rebhun, Vice President Digital Officer for El Pollo Loco

Listening to your peers and understanding your business model from the ground-up is a key path to marketing success. This idea is shared by today’s guest, Andrew Rebhun, as we unpack his career and latest role as the Vice President Digital Officer for El Pollo Loco. Having lived in six cities for over 10 years, we open our conversation with Andrew by exploring his impressive career trajectory. After chatting about his work for Ford, we talk about his transition into the QSR industry and how he accelerated McDonald’s digital expansion. Having laid the foundations for his current job at El Pollo Loco, we then dive into the healthy state of their marketing department. Andrew opens up about their challenges, how they drive customer engagement, and what they’re doing to get customers to use their app over third-party services.