Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.

We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.

Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.

Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.

With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.

Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.

If you enjoyed this conversation, listen to the full episode on Spotify here and on Apple here.