The Email Marketing Show From Email Burnout to 10X Sales: How Karishma Transformed Her Marketing in Record Time
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Jan 29, 2025 Karishma Maini, a performance elevation coach working with clients worldwide, shares her incredible journey from email marketing burnout to a staggering 10X sales increase. She reveals her transformation strategies that improved engagement and retention. Listen as she discusses the power of storytelling in marketing and the importance of adaptive mindsets. Karishma also highlights effective techniques for writing concise emails and sustaining audience interest, offering actionable insights for anyone feeling overwhelmed in their marketing efforts.
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Email Marketing Struggles
- Karishma Maini spent four hours writing eight-page emails twice a month, resulting in two unsubscribes per email.
- Promotional campaigns worsened unsubscribes, as infrequent, lengthy newsletters were followed by daily sales emails.
First Implementation Success
- Karishma's first action was implementing the "Revival Campaign," writing ten emails in under three hours.
- This contrasted sharply with her previous four-hour single-email writing time, leading to significantly improved results and emotional relief.
Increased Frequency, Better Results
- Increase email frequency strategically. Karishma increased emails tenfold, from two to twenty per month, with fewer unsubscribes.
- Address audience needs with digestible content, even for busy professionals.