Chris Walker, the CEO of Refine Labs and the expert marketing visionary, was my guest this week. I love that Chris comes at challenges from such a completely different angle than everyone else. His approach is so smart - yet so few do it. Among other things, we discuss:

What marketers should really be focusing on
Chris' 4-step process for generating a ton of leads
Why companies are losing so many deals they should be winning

I called this Marketing 534 because it's not Marketing 101 - these ideas and methods are way beyond what the common marketer is doing. Want to find out how he does it? Listen closely.

To learn more about Chris and Refine Labs, visit: https://refinelabs.com/

Find Chris on LinkedIn at: https://www.linkedin.com/in/chris-walker-41597028/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere:

114: Marketing 534: Expert Level Marketing Secrets - with Chris Walker