Ecomm Breakthrough Avoid Common Pitfalls That Keep Brands Stuck in the $1-5 Million Range with Brandon Young
Brandon is the co-founder of the fastest growing AI powered Amazon research and marketing software, Data Dive. His strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data-based processes which improve the success rates and profitability of FBA businesses.
He also founded Seller Systems, a college level course and mastermind community with educational content for Amazon sellers (www.seller-systems.com).
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> Here’s a glimpse of what you would learn….
- Strategies for increasing revenue in e-commerce businesses.
- Importance of customer segmentation and understanding customer behavior.
- RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.
- Data-driven decision-making and leveraging analytics for growth.
- Focus on customer lifetime value (LTV) and its impact on marketing budgets.
- Continuous improvement and iterative assessment of marketing strategies.
- Diversification of sales channels beyond platforms like Amazon.
- Utilizing direct mail as a complementary marketing channel.
- Emphasis on brand visibility and presence across multiple platforms.
- Cost-cutting strategies and prioritizing profitability over revenue.
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Brandon Young, co-founder of Data Dive and an eight-figure Amazon seller. They discuss the evolving challenges in the Amazon e-commerce space, such as margin compression and increased competition. Brandon emphasizes the importance of continuous improvement, delayed gratification, and leveraging AI for scaling. Key takeaways include focusing on leading actions, differentiating your brand, and investing in skilled talent. They also touch on the significance of management systems and the role of AI tools in business. Brandon invites listeners to explore Data Dive and upcoming training programs for further growth.
Here are the 3 action items that Josh identified from this episode:
Focus on Leading Actions
Brand owners should identify and measure leading actions that will drive future profits and revenue, rather than just focusing on lagging metrics.
Differentiate Your Brand
It's essential to stand out in the market through unique products, licensing deals, or intellectual property. Utilizing AI proactively can also provide a competitive edge.
Invest in Talent
Hiring skilled talent is crucial for scaling. Brandon warns against hiring low-cost virtual assistants without considering their potential for growth. Investing in capable individuals can lead to a stronger team and better business outcomes.
Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:
- Ecomm Breakthrough
- Josh Hadley on LinkedIn
- eComm Breakthrough YouTube
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh Hadley: Josh@eCommBreakthrough.com
- Amazon
- Shopify
- Data Dive
- Seller Systems
- Faire
- Walmart
- Amazon MCF (Multichannel Fulfillment)
- TikTok Shop
- PickFu
- Helium 10
- Midjourney
- Stockfish
- Market Masters with Kevin King
- Four Disciplines of Execution
- Measure What Matters
- Scaling Up
Special Mention(s):
Related Episode(s):
- “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I'm speaking with the one and only Brandon Young, the man behind Stellar systems and eight figure Amazon seller ...