Bloomberg Businessweek
GoFundMe CEO Tim Cadogan on Giving Tuesday
Dec 4, 2024
Tim Cadogan, CEO of GoFundMe, discusses the explosive growth of charitable giving, especially on Giving Tuesday, which has raised billions. He highlights inspiring and unique campaigns that showcase the platform's diversity beyond typical charity. Tim explains GoFundMe's innovative business model focused on community trust and safety, detailing their KYC protocols and the GoFundMe Giving Guarantee. He also touches on future expansion plans, including the intriguing possibility of cryptocurrency donations.
15:08
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Quick takeaways
- GoFundMe has experienced significant growth due to societal trends highlighting the importance of community support during financial uncertainty and events like Giving Tuesday.
- Trust and safety measures, including identity verification and donation guarantees, are crucial for maintaining credibility and ensuring the legitimacy of fundraising campaigns on GoFundMe.
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