This bestselling author and viral TikTok star doesn’t chase downloads, and (spoiler alert) that’s the secret of her success.

KC Davis is the host of Struggle Care, a show that offers compassionate, practical advice for anyone dealing with mental health challenges, chronic illness, or tough life seasons. She’s also the author of the Amazon bestseller How to Keep House While Drowning, with over 200,000 copies sold, and has another powerful book, Who Deserves Your Love?, on the way.

In this episode, you’ll learn:

-Why a massive TikTok following doesn’t guarantee podcast success—and how KC deals with that reality
-Her top-performing episodes and what makes them so resonant with her audience
-How she subtly converts social media followers into loyal podcast listeners (hint: it’s all about value, not promotion)
-The ethical challenges of monetizing a mental health podcast—and the ad strategy that lets her sleep at night
-Why she rarely markets her podcast directly and how she uses creativity, not consistency, to drive growth
-Her refreshing take on podcasting as a slow burn—and why she’s okay with eventually winding it down

Whether you're a podcaster with a small but mighty audience, or a creator with a big following looking to expand into long-form content, KC’s insights on authenticity, creative freedom, and sustainable growth will stick with you long after the episode ends.

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💡 Bonus tips & resources:
Blog: https://podwritten.com/blog/
Instagram: https://www.instagram.com/podwritten/

Connect with KC:

Website: https://www.strugglecare.com/

TikTok: https://www.tiktok.com/@domesticblisters

Instagram: https://www.instagram.com/strugglecare

Podcast: https://episodes.fm/1643931456

If you enjoyed this, you might also like our previous episode:

Creating relatable & authentic podcast content with EJ and Tarah Kerwin | Ep 40

https://shorturl.at/5G2iW

💌 Questions or want to say hey? Reach us at sam@podwritten.com

Episode 30.5: KJB Q&A 5 [TEASER]