Advertising guru Zoe Scaman on tokenising fandom

Zoe Scaman is the founder of a strategy studio called Bodacious where she’s been working at the intersection of entertainment and fandom. Rather than being squarely in Web3 or the advertising industry, Zoe sits across several industries, pulling in insights from everywhere.

She worked her way up through advertising for the last 20 years, and has recently worked with big brands like Nike and Netflix, and personalities such as Mark Cuban.

You might know Zoe from her Twitter and LinkedIn posts which garner a lot of attention, as she isn’t afraid to call out sexist behaviour. In this episode we talk about everything from tokenising loyalty, what the metaverse is (and isn’t) and the future of fandom.

LINKS:

Zoe Scaman on Twitter: https://twitter.com/zoescaman

Zoe on LinkedIn: https://www.linkedin.com/in/zoescaman/

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CREDITS:

Host: Lauren Ingram

Producer: Alex Lane