I have a great nugget today on how you as a design org can build stakeholder confidence in the strategic direction that you propose.

In this interview, I chat with Matt Davis, who is a UX designer at Lenovo. We talk about the challenge of designing and context switching across a very large portfolio of products

He works on smart speakers. every think pad you could point at and now is working in Lenovos competitor to the Hololense.

When you're working on so many products, how can design become a strategic partner with the product org if they can't focus on the big problems each product faces?

At Lenovo, they have an approach to developing thought leadership as a design org that I found pretty interesting, and it's something that every designer or big or small can apply to influence those critical decisions making moments in business and really provide business value.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com

#12 Condolences, The Azza - For Those Left Behind