American English Podcast ⭐ Feature: The Story of Starbucks
Jan 13, 2026
Discover the origins of Starbucks, from its humble beginnings at Pike Place Market to its rise as a global coffee empire. Learn about the intriguing choice of the name and iconic logo linked to maritime tradition. Hear how Howard Schultz transformed the coffee culture with his vision of coffee bars as social hubs. Explore ethical practices, employee benefits, and innovative menu changes that set Starbucks apart. Plus, enjoy a nostalgic look at how the brand became a defining social space for many.
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Origin At Pike Place Market
- Pike Place Market is iconic and hosted the original Starbucks at 1912 Pike Place, a humble storefront that draws thousands daily.
- Shauna paints the setting to show Starbucks began as a small, local shop in Seattle's famous market.
Learning From Coffee Pioneer Alfred Peet
- Alfred Peet taught Gordon Bowker, Jerry Baldwin, and Zev Siegl how to roast coffee and influenced Starbucks' founders directly.
- Their learning from Peet led the three friends to set up shop in Seattle with a new roasting approach.
Brand Built On Place And Myth
- The founders chose 'Starbucks' to evoke adventure, the Northwest, and seafaring tradition, tying brand to place and story.
- They used a siren logo to link Seattle's port identity and the idea of luring customers like sailors.
