Let's Talk Pricing Podcast Building Growth and Profitability Through Pricing Centers of Excellence
Sep 26, 2025
In this conversation, Patience Mutiso, a seasoned expert in strategy and pricing, shares her wealth of knowledge on establishing Pricing Centers of Excellence. She explores what it means to 'get value right' and why it is crucial today. Patience delves into the importance of change management and the essential human skills pricing leaders need. She also discusses the evolution of pricing strategies and where they might head next, making this an insightful listen for those interested in maximizing profitability.
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Early Career That Chose Pricing
- Patience chose pricing early in her career because she wanted to connect price to customer value.
- Her background spans telecommunications analytics, finance, and marketing which shaped her pricing focus.
Value Is Customer-Centric And Evolving
- Value-based thinking must run across products, services, and customer understanding rather than be a narrow tactic.
- Value is defined by the customer's perspective and can change across life stages and needs.
Nike In Africa Example
- Patience used a Nike-in-Africa story to show how perspective changes outcomes and reveals latent value.
- The anecdote highlights the need to sit with customers and understand their motivations before assuming value.