Deconstructor of Fun

TWIG #364 Off-Air Relationships and Personal Reflections

Jan 7, 2026
The hosts dive into their off-air relationships, revealing how their dynamics play out behind the scenes. They discuss personal wins and setbacks, including heartwarming stories about family milestones and health challenges. Insights about generational trends, like Gen Alpha's exposure to gambling, spark rich conversation. Predictions for the industry and impactful lessons learned from career missteps are shared openly. Each host expresses hopes and dreams for 2026, painting a picture of personal aspirations and professional growth.
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ADVICE

Design For Lasting Youth Engagement

  • Supercell keeps 10–12 year olds engaged by making games that feel evergreen to that cohort.
  • Study how Clash Royale and Brawl Stars sustain school-wide play loops when designing youth-focused titles.
INSIGHT

Going Independent Changes Coverage

  • Eric Kress announced he is shifting from client work to focus on podcasting and independent analysis in 2026.
  • Removing client conflicts will let him publish more candid views and interviews.
ANECDOTE

How The Podcast Gets Made

  • The Twig team coordinates with an editable shared document and an editor to produce tightly edited episodes.
  • Mishka often adds last-minute notes that force late edits and friendly friction in the process.
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