Pipeline Visionaries Building Pipeline Through AI and Zero-Click Content
This episode features Tami Cannizzaro, Chief Marketing Officer at Thryv, a software company helping small business owners run and grow their businesses with AI-powered tools. Tami shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.She discusses the shift from traditional SEO to AEO and why speed and originality now define effective marketing.
Key Takeaways
- AEO and AI are redefining how customers find brands online: Learn how to optimize for AI-driven discovery so your brand appears in conversational search and LLM-generated results.
Fresh, original content outperforms repurposed AI blogs: The fastest way to lose visibility is to sound like everyone else. Originality and recency are now ranking factors in AI search. - First-mover advantage in AI tools can create outsized revenue impact: Early adopters capture learnings and market share before competitors adapt.
Quote
“Anytime there’s something new in marketing, if you can be a first mover and jump on it before everyone else figures it out, there’s a real opportunity to drive revenue from that.”
Episode Timestamps
(02:28) The Trust Tree: Supporting SMBs
(17:12) The Playbook: ABM, AEO, and social ads
(37:34) Quick Hits: Tami’s Quick Hits
Sponsor
Pipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.
Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.
Visit Qualified.com to learn more.
Links
- Connect with Ian on LinkedIn
- Connect with Tami on LinkedIn
- Learn more about Thryv
- Learn more about Caspian Studios
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